Genius Multidisciplinary International Journal
ISSN: 2971-7760  |  Vol. 8, No. 3

BODY IMAGE AND PSYCHOSOCIAL WELLBEING AS PREDICTORS OF CELEBRITY WORSHIP AMONG UNDERGRADUATES IN NIGERIA

Chinaza Ozioma Ugwuoke1 Dr. Ibeawuchi K. Enweruzor2

Abstract

This study investigated the role of body image and psychosocial wellbeing in predicting celebrity worship among undergraduate students in south-eastern Nigeria. Using a cross-sectional survey design, data were collected from 377 participants (44 males, 333 females; Mean = 21.06, SD = 2.83). Participants completed standardized measures of body image (BISS), psychosocial wellbeing (PSWBS), and celebrity worship (CWS). Hierarchical multiple regression analyses were used to examine the predictive relationships. Results indicated that neither body image nor psychosocial wellbeing significantly predicted celebrity worship. These findings suggest that while celebrity worship is prevalent among young people, it may not be significantly influenced by body image satisfaction or psychosocial wellbeing. The study contributes to the existing literature by offering culturally specific insights into the nature of celebrity admiration among Nigerian undergraduates.

DOI: https://doi.org/10.5281/zenodo.23205808

Published: October 7, 2026

Journal: Genius Multidisciplinary International Journal

ISSN: 2971-7760

Volume: 8, Issue 3

Publisher: Genius Academy — Nasarawa State University, Keffi, Nigeria